Jamie, an aspiring filmmaker obsessed with artistic legitimacy, dismisses social media as shallow and creatively bankrupt. But after an unsettling encounter with an online creator and a series of increasingly surreal experiences, he finds himself trapped inside a distorted version of internet fame, one where every interaction becomes content and every insecurity is amplified. As the line between authenticity and performance dissolves, Jamie is forced to confront whether the thing consuming him is social media itself… or his own hunger to be seen.